Sno Biz has served fluffy, FRESHTASTIC shave ice since 1989. There are more than 600 Sno Biz locations in the U.S. and around the world.

The New York Times recently stumbled upon the dramatic difference between fluffy shave ice and crunchy snow cone:

“A snow cone is usually a mound of crunchy hailstones sitting in a pool of synthetic sugar syrup. The ice is crushed into pellets that send shivers up into the brain, and the flavoring has no chance of being absorbed into the ice.

“But there is another way. A way of scraping ice so that it falls softly into cups like a January snowfall, and soaks up flavor the way dry ground soaks up rain in July. This is shaved ice, and it is a game-changer.”