Being in one of the restaurant capitals of the world, Aaron also saw a lot of niche restaurants-Italian, American, Chinese-but that required everyone to be in the mood for the same thing. So he asked himself another question, "Why not offer all of these great flavors under one roof?" But there was something missing. There had to be an anchor, something that would tie the concept together. Enter the noodle. Noodles and pasta are part of almost every cuisine-from Pad Thai in Thailand to Lo Mein in China to Mac & Cheese in Wisconsin. So why not put the world's best loved noodle and pasta dishes on one menu and serve them fast and fresh?

Fast forward to 1995 and that's what he did. What started as a single restaurant in the Cherry Creek neighborhood of Denver, Colorado has now grown to hundreds of restaurants nationwide. And along the way we've expanded the "& Company" part of the menu by adding soups, salads and sandwiches.