YouTube approaches 2 billion video views per day in 2011. For any business owner who's still not sure that video has "arrived" as a viable marketing medium, Trans Web Marketing has some numbers that will amaze you! YouTube users (including some of your competitors) uploaded more than 13 million hours of content to the site over the past year. On the other end of the equation, YouTube viewers accessed that content more than 700 billion times in 12 months, or about 1.9 billion views per day.

Having an impact that could be compared to the invention of television in 1928, the online video was one of the main components that differentiated the new media from the traditional one.

It is the fastest and most powerful media tool that companies should use while preparing their Internet marketing strategies. as it’s the fastest way one can convey a message that has feelings attached to it. Its effectiveness comes from the fact that the human brain employs 40% of the cortex to process video, meaning that humans are wired to scan the visual environment and are most attracted to visual stimulation.

Due to its effectiveness, the online video marketing grew to become a ‘must’ for all online marketing media strategies. Today, online video is integrated and widely used on all categories of online communities and company websites