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SEO Consulting

Search Engine Optimization (SEO) combines a little art, and a little science. The goal of SEO is to achieve top rankings in the main section of search engines for your website, also known as “organic” search results. SEO is the most cost effective way of attracting quality traffic to your website and generating leads and sales, since it targets potential customers who were already searching for your product or service.

Our SEO services focus on the most important strategies for getting your website to the top of search rankings, including:

• Keyword/phrase targeting and competitive analysis: Keyword targeting is the process of identifying words or phrases with a high probability of achieving top search results—and which will be the most profitable for you. Generally, single keywords like “cars” are overly broad and highly competitive, making it nearly impossible for smaller businesses and less established websites to rank well. On the other hand, so-called “long tail” phrases that are narrowly targeted, e.g., “used cars in Plano”, offer less competition and are far easier to optimize your website for. Additionally, people who search for long tail phrases tend to be buyers, rather than browsers—so, we like to help our clients go after the buyers.

• Tuning the content of your website: Website success begins and ends with content. The reason content is so important is that search engines really do try to try to direct people to pages that actually deliver what they’re searching for. That’s why we say the most important SEO technique is to provide your visitors with interesting, unique content about your products, services and company. The key is to do so with the words, phrases and synonyms people actually use when searching—our SEO content is written for people, not for search engines.

• Optimizing the design and source code of your website: We’ll review your current site and recommend ways to make it easier for search spiders to index your site, and for visitors to find what they’re looking for.

• Getting other relevant, respected websites to link to your pages: The quantity and quality of sites that link to yours can affect your position in search results. Generally, when you have a high number of links from websites that are relevant and respectable, your rankings in the search results will be higher. Let us develop a custom linking strategy for your website that takes into account your industry, target audience and competition.

• Keeping your content fresh: Nobody likes stale content, especially search engines. One of the best ways to maintain your search rankings and keep your visitors coming back is by adding a blog to your website—keeping it up to date with fresh, interesting content. We can help develop and implement your blogging strategy to ensure that you stay in front of your customers and receive regular visits from search engines looking for your latest posts.

• Monitoring results and continuing to optimize: SEO is not a “set it and forget it” proposition. To achieve lasting results, you need to regularly review your results, test and optimize your pages. We can help you implement the best tools that enable you to analyze and optimize your own website, or let us take on the task on an ongoing basis, delivering reports and recommendations to you monthly.

Are you looking to take on SEO in-house, but don’t know where to start? Talk to us about a customized training program for your key staff.

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Social Media Consulting

Social media is the fastest growing segment of the Internet, and the newest component of online marketing. According to Nielsen, visiting social media sites is now the 4th most popular online activity—ahead of personal email! Your customers are there. Your competitors are there. You need to be there, too.

What is Social Media? It’s a conversation. It’s a dialogue, not a monologue. It’s sharing ideas and content with anyone and everyone. It’s a chance to listen and respond to your customers and really find out what’s on their minds.

More than just another marketing channel, social media is the ideal platform for:

- Public relations
- Customer service
- Loyalty building
- Collaboration
- Networking
- Thought leadership
- Customer acquisition

Our social media marketing services include:

• Developing and implementing a social media strategy: We will assess your needs, identify the potential social media opportunities and develop and implement a specific, long-term action plan—with measurable results.

• Social profile creation: There are hundreds of social media sites, with 30 – 50 new sites coming on line every month. Our research specialists will identify where your customers spend time online and help you create and manage your account profiles on the most important sites.

• Content and blog post authoring: We can help you find and implement the best blogging platform for your needs, optimize it for search engines, and develop a strategy for publishing your content using RSS feeds and other mechanisms. Our services also include ongoing blog post authoring.

• Reputation management: Any online business is at risk of bad publicity—one negative comment on a blog or forum can damage your reputation. Our reputation management service monitors the web for any mention of your company, product or key personnel, then develops a plan for countering the negative feedback, typically through a mix of SEO and public relations.

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Content Creation Services

When we talk about content, what we really mean is “anything that can be published, to anyone, anywhere”. From the sales copy on your web pages, to blog posts, articles, press releases, white papers, viral videos and more, content is the single most important ingredient to the success of your online marketing efforts.

iStrategies offers content creation services that include:

• Developing your content strategy: A content strategy is a plan—or road map—for the creation and publication of unique, useful, usable content. We’ll help you define your strategy by uncovering your target audience and where they spend time online; the objectives of your content; the benefits of your product or service and the emotional appeal those benefits bring to your customers; the reasons to believe, which are the higher level of proof that buyers require before believing your benefit claims (e.g., case studies, testimonials, expert endorsements, guarantees, etc.), and much more.

• Article and white paper authoring and distribution: Articles and white papers are great ways of establishing yourself as an authority—an expert in your field. We’ll ghost-write unique, informative articles and white papers in a journalistic style that will be distributed to leading article directories, blogs and social media bookmarking sites.

• Blog posting: Our posting service will keep your blog up to date, relevant and unique. Blog posts are intended to draw readers into a conversation and stir up a little debate. Our writers are professionals in their field and will provide you with posts that get your site noticed.

• Press release writing and distribution: Press releases are not only a great way to publicize your company, products or services, they’re also terrific for building quality back links and supporting your SEO efforts. Our press releases are written by former journalists who know what editors look for in a press release—and who have the contacts to maximize the visibility of your efforts.

• RSS feed creation and syndication: Really Simple Syndication (RSS) has matured into a very powerful marketing channel, providing you with the ability to dramatically expand the readership of your content—and to enhance your SEO efforts. An RSS feed is a snippet of XML code that tells the world your website or blog have been updated. We’ll build your RSS feeds and manage the distribution of your new content to 25 leading RSS aggregation and directory sites.