Big Town Hero got its start in Corvallis, Oregon, home of Oregon State University in 1983. The original name was Campus Hero, but was later changed when new restaurants were developed in smaller cities without a college campus.

Today, Big Town Hero boasts a number of stores throughout Oregon and has developed a reputation for excellence among its extremely loyal customer base.

Throughout our history, one thing has remained unchanged - our commitment to quality and service.

What is a Hero?

The name originated in Italian communities in the Northeast and refers to sandwiches that are made on homemade bread and large enough to share with family and friends—very much a full meal. This was the original name for what became known as submarine sandwiches. However, the HERO still holds the distinction of being the original and premier quality among sandwiches, and always served on baguettes that are handmade from scratch.

Big Town Hero continues to use the HERO name to portray the fact that its sandwiches are constructed on bread handcrafted daily in their in-store bakeries with fresh, innovative ingredients and served in a café style setting by franchise owners who take pride in their businesses and have developed personal relationships with the customers.