Promoting Local Businesses

The main reason we launched RelyLocal in Waukesha County was to help local businesses compete! With national chains and web-based replacements spending as much as $2 million in marketing every day, it is no wonder that many of our local companies are having trouble connecting with new customers through all of the noise. Especially in this economy, we began to see more and more established businesses slowly disappear while many new local businesses didn't know how to get started and get their name in front of new customers. Budgets are tight and many businesses think that the first cut should always be in advertising.. They are wrong! But don't just take our word for it...

"Stopping advertising to save money is like stopping a clock to save time." - Henry Ford

Advertising Incubator and Community Campaigns



RelyLocal isn't meant to be a full replacement for all of your other marketing efforts, or memberships with business groups like the Chamber of Commerce. (Heck, be reasonable - have you seen our minimal fees?) We like to think of ourselves as an advertising incubator, the one thing that every local business needs to be a part of to help drive their other advertising efforts - online and off. Use RelyLocal as a starter, and work your way into other (more expensive) advertising options. Here are a few of the details on what we offer our members...
Our web site is a small but integral piece of our entire local marketing solution. You simply choose a category (or multiple) in which to feature your business listing and we'll take care of entering all of your information; company description, logo, location, hours of operation, web address, email - even, photos, banner ads and links to your Blog, Facebook, or Twitter pages! Our first goal is to drive traffic to your business - online or off. As a result, some customers will find what they need about your business directly on our site, while other customers will continue on to your site to get even more information.

Search Engine Results (Organic)
While our #1 goal isn't necessarily to get your business on "page one" at Google (please consider our minimal costs) - it DOES happen all the time! In addition to the new customers you will gain directly from, you will also begin to see increased traffic and exposure on many other search engines and directories. With things like meta keywords and even the content on your page becoming less relevant to search engines (because it can be manipulated), your site being featured on trusted sites like will help to increase your search engine rankings. We will also consult with you to make sure you are getting the most out of your listings on sites like Google Maps and MSN Local.

Social Media Ambassadors
Let us be your online ambassador - connecting you with our ever-growing network of "Loyal Locals" on Facebook and Twitter. Imagine - the next time you are holding a special event or offering a special promotion, you can reach hundreds (if not thousands) of qualified local customers with your message every time we make a post on your behalf... Instantly! (Try that with legacy marketing methods!

Co-Op Advertising
If you have been in business long, you realize that without advertising, you'll never survive. You also realize that most advertising is extremely expensive and difficult to justify on your bottom line. Let us compliment your current advertising plans and reach new audiences that you never thought you could afford. We pool the funds of active members in order to advertise with newspapers, billboards, television, and radio - even sponsoring local events. As an example, for a typical 60-second tv or radio spot, we will spend 30 seconds explaining what the RelyLocal campaign is all about, and how customers can support local business. The second half of the ad will feature specific RelyLocal members who helped to underwrite the ads. Each newspaper ad will feature the latest new members. Each billboard will play up the grass-roots community feel while highlighting several members! All for a fraction of the cost of "going it alone"...

Coupon Marketing
Coupons can be very effective. As part of your normal membership, you may feature up to three coupons each month (you choose the expiration dates) for customers to print and use at your location. As we continue to grow, we will also insert "highlight coupons" in the major mailings in the area to showcase all of the coupons available at This is a great incentive to entice new customers. Best of all, it's all included as part of your regular membership!

Local Rewards                                                                                        Hundreds of businesses around WI and in 15 other states, offer specials (we call them Rewards) that you can only get with a valid Local Rewards card. 

When coupled with your RelyLocal Mobile App, which is GPS enabled, you have great $$$ saving tools and a way to find businesses wherever you are.  So shop, save, and support local businesses the smart way! 

One card can easily save you hundreds of dollars per year by shopping at your favorite local businesses and even some you didn't know about.  Local Rewards is designed to work with every business of any size, so we are offering new deals constantly.  If you know a business that should be involved please leave their information in the comments box below.  We will be happy to connect with them and offer more great rewards.




Waukesha Community Campaign
While we provide businesses and loyal locals with window decals, bumper stickers, and t-shirts - it is about much more than just that "warm-and-fuzzy" feeling. These tools are a small but very deliberate part of building an effective grass-roots campaign to support local business. It is our way of making RelyLocal the new "Good Housekeeping Seal of Approval" for local businesses in the Waukesha area.

Your Role - Our Partner!
RelyLocal isn't just about what we can do for you, it's about what you can do for your community. At least 90% of your membership dues stay in the area to help grow our community campaign to reunite local customers with their local businesses. We don't view our business members and web users as clients and customers, we view them as partners! Get involved, make a minimal investment in Waukesha, and you'll receive a lot more in return than just more clicks to your web site. We are here to help!

The Most Cost-Effective Marketing in Waukesha



Yellow Pages From $500-$25,000 per year, per publisher
depending on type of ad
Billboards Typical minimum investment of $4,350
production, minimum 3 months
Newspaper An average of $380 for a one-time, 1/4 page ad
Coupon Mailings Between $200-$900 per month
Coupon Saver, ValuPak, FamilySaver
Television Ads $350-$400 for one 30-second spot during prime time
not including production cost
Radio Ads $50-$150 for one 30-second spot during drive time
eMarketing From $200-$1,200+ per month for ongoing SEO, ad management, etc...
Free to join!
Gain new local exposure in all of the outlets above for a fraction of the cost of a single 30-second radio spot! (Co-op opportunities are on a first-come, first-served basis...)

If you are a local business owner who would like to partner with RelyLocal, just get in touch or apply today! We'd love to meet with you and figure out even more ways that we can help your business!