Owner Carl Zatz designed Enthusiastic Spirits with a few simple ideas: first, a wine shop should be about drinking and serving wine, not about heavy displays and dark cellars (after all, gourmet food is about tasting and eating, not racks and refrigerators). Next, drinking wine is an experience happily shared by friends and family so if there's a party - whether for two or a two-hundred - we'd like to share in the outcome. And finally, winemaking is about storytelling: stories of science, art, and discovery. These are stories for everyone. Stories so rich, we created Enthusiastic Sprits and Wine Shop just so we can tell them

Customers enjoy the way the shop is arranged. It's engaging, friendly, and fun to navigate. We think of the shop as a destination, a place in which to browse and make discoveries. Each wine we sell brings new surprises. And our excellent descriptions make it very easy to steer comfortably through the shop.