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Herbert's Jewelers

100% Local

7828 Pershing Blvd #A
Kenosha , WI 53142 (view map)
Phone: (262) 697-0300 / (262) 697-0307 Website: Hours:

Mon – Fri 10 am – 7 pm
Sat 10 am – 5:30 pm
Closed Sun

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Since 1938 Herbert’s has been proud to be “Your Jeweler.” You can always feel good about giving someone you love jewelry in a Herbert’s box. Our experienced staff is here to help you discover your next heirloom, providing you only the best in quality and value.

When you shop locally, you are investing in your community. At Herbert’s, we believe in giving back to our community. No frills, no gimmicks, just the honesty and integrity you’ve grown to trust for over 70 years.

Stop by and meet Lisa, the 3rd generation of dedicated family owners at Herbert’s.

Click here to see current specials & events.

Click here to see the current SteelX flyer.


History of Herbert’s Jewelers

Herbert Block

Herbert’s Jewelers was founded by Herbert N. Block in October of 1938 in Kenosha, Wisconsin. Originally called “Herbert’s Credit Jewelers”, Herbert offered credit terms to all of his customers. This was unusual at the time, because most jewelers only extended credit to their wealthiest clients. He issued a passbook and charged a “dollar down and a dollar a week”. Located in downtown Kenosha, Herbert’s carried everything from engagement rings to fine china to bowling balls.

Ed Block

In 1975 Herbert’s son, Ed, left a career as a criminal defense attorney in Dallas and moved back to his hometown of Kenosha with his family. He began running Herbert’s Jewelers and enrolled in courses offered by the Gemological Institute of America. In 1983 Ed moved the store to the new Pershing Plaza location. He was an involved member of the community, supporting many local charities and organizations. Ed was a firm believer in giving back and helping those in need. He ran the store with deep devotion to his work until he passed away in October of 2011. Ed will be greatly missed.


In July of 2004, Lisa Block returned to Kenosha with her family to work with her father. As she learned about the business, she also took courses through the GIA and continued using her background in art through designing jewelry for the store and for clients’ specific requests. Lisa previously directed the Gibraltar High School Art Department in Fish Creek, Door County, WI. She was named an Emerging Artist by the Peninsula Art School and exhibited many works of art in shows and competitions. Among the courses she taught were Metals and Jewelry Design. Lisa earned Fine Art and Art Education degrees from the University of Wisconsin Madison with a concentration in Art History. She now runs the store as the third generation and continues the family tradition.


Community Support


Herbert’s believes in supporting our community through local charities, fund raising events and organizations. We believe in helping groups of people in need, and for the benefits to go directly to the cause. Herbert’s has a long standing tradition of supporting local charities such as Goodfellows, The Shalom Center, the Boys and Girls Club, the Kenosha Achievement Center and many more local schools, churches and special interest groups. For information on donations and support, please contact Lisa at 262-697-0300.

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