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| How It Works |
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RelyLocal.com Our web site is a small but integral piece of our entire local marketing solution. You simply choose a category (or multiple) in which to feature your business listing and we'll take care of inputting all of your information; company description, logo, location, hours of operation, web address, email - even coupons, photos, banner ads and links to your Blog, Facebook, or Twitter pages! Our first goal is to drive traffic to your business - online or off. As a result, some customers will find what they need about your business directly on our site, while other customers will continue on to your site to get even more information. |  | Aggregate and Organic Listings In addition to the new customers you will gain directly from RelyLocal.com, you will also begin to see increased traffic and exposure on many other search engines and directories. With things like meta keywords and even the content on your page becoming less relevant to search engines (because it can be manipulated), your site being featured on trusted sites like RelyLocal.com will help to increase your search engine rankings. We will also consult with you to make sure you are getting the most out of your listings on sites like Google Maps and MSN Local. |  | Social Networking Let us be your online ambassador - connecting you with our ever-growing network "Loyal Locals" on Facebook and Twitter. Imagine - the next time you are holding a special event or offering a special promotion, you can reach hundreds (if not thousands) of qualified local customers... Instantly!  Co-Op Local Advertising If you have been in business long, you realize that without advertising, you'll never survive. You also realize that most advertising is extremely expensive and difficult to justify on your bottom line. Let us compliment your current advertising plans and reach new audiences that you never thought you could afford. We pool the funds of active members in order to advertise with newspapers, billboards, television, and radio - even sponsoring local events. As an example, for a typical 30-second tv or radio spot, we will spend 20 seconds explaining what RelyLocal.com is and how customers can use it to support local business. The last ten seconds of the ad will then feature as many specific RelyLocal member businesses as possible. Each newspaper ad will feature the latest new members. Each billboard will play up the grass-roots community feel while highlighting several members. |  | Coupon Mailings Coupons mailings can be very effective, but are also very expensive considering the ROI. While they do hit a lot of households, not everyone needs a muffler or likes Chinese food. As part of your normal membership, you may feature a new coupon this month for customers to print and use at your location. We will insert "highlight coupons" in the major mailings in the area to showcase all of the coupons available at RelyLocal.com. This is a great incentive to entice new customers. Best of all, it's free! |  | Community Campaign While we provide businesses and loyal locals with window decals, bumper stickers, and t-shirts - it is about much more than just that "warm-and-fuzzy" feeling. These tools are a small but very deliberate part of building an effective grass-roots campaign to support local business. It is our way of making RelyLocal the new "Good Housekeeping Seal of Approval" for local businesses. |  | | Typical Local Advertising Costs | | Yellow Pages | From $500-$25,000 per year, per publisher depending on type of ad | | Billboards | Typical minimum investment of $4,350 production, minimum 3 months
| | Newspaper | An average of $380 for a one-time, 1/4 page ad Average based on The Source / The Bulletin
| | Coupon Mailings | Between $200-$900 per month Coupon Saver, ValuPak, FamilySaver
| | Television | $350-$400 for one 30-second spot during prime time not including production cost
| | Radio | $30-$150 for one 30-second spot during drive time
| | eMarketing | From $200-$1,200+ per month for ongoing SEO, ad management, etc...
| | RelyLocal | Only $25 per month Gain new local exposure in all of these outlets! All of these new markets for less than the cost of one 30-second radio spot! | Our Solution... Sign up today ...
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| Thank
you for supporting these local businesses |
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