Logo versus Branding

Think about your logo as a cup of coffee. Maybe it's the best coffee in town. Or, maybe it's a little stale. Either way, it's just a cup of coffee.

Now, think about branding as your favorite coffee shop. Obviously, you enjoy going there because of the great coffee, but it's the overall experience surrounding that coffee which creates a positive memory. That experience includes the friendly staff, excellent service, comfortable surroundings, the aroma, the lighting, the background music, the colors, the furniture, the signage, and so on.

KDW will work with you to create that great cup of coffee, while creating the coffee shop experience as well. When customers connect a positive, lasting memory with your business, it translates into more traffic, repeat business and valuable marketing that money cannot buy—word of mouth or viral marketing.