We launched RelyLocal in Jackson to help strengthen our local economy. With national chains and web-based replacements spending as much as $2 million per day in marketing, it is no wonder that many of our local companies have trouble connecting to new customers. No matter how much we spend, we can't outspend them. But we can outflank them with a local campaign that supports all of us, and that enables each of us to speak directly with Jackson residents through advancements in web architecture. It's word-of-mouth advertising for the 21st Century, and all of it aimed at the people who live, work and shop in Jackson.
Advertising Incubator and Community Campaigns
RelyLocal isn't meant to be a full replacement of anyone's other marketing efforts, or memberships with business groups like the Chamber of Commerce, the DDA or the Enterprise Group. We like to think of ourselves as an advertising incubator for locally-based businesses that will help us expand and strengthen our local presence. Here are a few of the details on what we offer our members...
Our web site is a small but integral piece of our entire local marketing solution. You simply choose a category (or multiple categories) in which to feature your business listing and we'll take care of entering all of your information; company description, logo, location, hours of operation, web address, email - even, photos, banner ads and links to your Blog, Facebook, or Twitter pages! Our first goal is to drive traffic to your business - online or off. As a result, some customers will fnd what they need about your business directly on our site, while other customers will continue on to your site to get even more information.
Search Engine Results (Organic)
While our #1 goal isn't necessarily to get your business on "page one" at Google, it DOES happen all the time! In addition to the new customers you will gain directly from RelyLocal.com, you will also begin to see increased traffic and exposure on many other search engines and directories. With things like meta keywords and even the content on your page becoming less relevant to search engines (because it can be manipulated), your site being featured on trusted sites like RelyLocal.com will help to increase your search engine rankings. We will also consult with you to make sure you are getting the most out of your listings on sites like Google Maps and MSN Local.
Social Media Ambassadors
For those who want a boost, let us be your online ambassador - connecting you with an ever-growing network of "Loyal Locals" on Facebook and Twitter. Imagine - the next time you are holding a special event or offering a special promotion, you can reach hundreds (if not thousands) of qualified local customers with your message every time we make a post on your behalf... Instantly! Plus, we will do our best to keep things fun - with quizzes, contests, and giveaways designed to increase our fan base, all while generating new exposure for your business.
Co-Op Local Advertising
If you have been in business long, you realize that without any advertising, you'll never survive. You also realize that most advertising is expensive, but this is not. It's nearly free. For $25 per month, we will pool your money with other small business owners to make sure everyone in Jackson learns about the impact of their buying decisions on the Jackson economy, and begins thinking Local First.
Local Coupon Marketing
Coupons mailings can be very effective, but can also be expensive. While they do hit a lot of households, not everyone needs a muffler or likes Chinese food. As part of your normal membership ($25 per month), you may feature up to three coupons each month (you choose the expiration dates) for customers to print and use at your location. As we continue to grow, we will also insert "highlight coupons" in the major mailings in the area to showcase all of the coupons available at RelyLocal.com. This is a great incentive to entice new customers. Best of all, it's all included as part of your regular membership!
Jackson Community Campaign
While we provide businesses and loyal locals with window decals, bumper stickers, and t-shirts - it is about much more than just that "warm-and-fuzzy" feeling. These tools are a small but very deliberate part of building an effective grass-roots campaign to support local business. It is our way of making RelyLocal the new "Good Housekeeping Seal of Approval" for local businesses in the Jackson area.
Your Role - Our Partner!
RelyLocal isn't just about what we can do for you, it's about what we can all do for our community. At least 90% of membership dues stay in the area to help grow our community campaign to reunite local customers with Jackson businesses. You will not be a client or customer. You will be a partner in promoting Jackson, and we will listen and incorporate your ideas in the campaign.
The Most Cost-Effective Marketing in Jackson
Problem #1: Sure, most small local businesses can’t afford the thousands of dollars needed each month to advertise with newspapers, coupon packs, billboards, tv, radio - let alone hiring an internet marketing firm or find time to spend on social networking! How can they possibly compete with national chains or established competitors?Your Problems, RelyLocal's Solutions
Solution: RelyLocal is much more than just another online business directory and community campaign! Think of us as your co-op advertising agency, internet marketing firm, and part time sales staff - repping you in the community all day, every day.
Problem #2: Many businesses already have a good web site, but nobody really uses it. They spend precious time and money for ongoing design, SEO, and expensive advertising that appears to produce no tangible results. Other businesses don't have a web presence at all, but know that they are losing customers as a result.
Solution: If potential customers can’t find your web site or listings, they aren't likely to find your physical location, either. We not only bring you new, highly qualified traffic directly from your listing on RelyLocal.com, but we also feed the search engines and other directories, increasing your overall online exposure and organic (free) rankings.