Promoting Local Businesses

The main reason we launched RelyLocal in Costa Mesa was to help the "little guys & gals" compete! With national chains and web-based replacements spending as much as $2 million in marketing every day, it is no wonder that many of our local companies in Costa Mesa are having trouble connecting with new customers through all of the noise. Especially in this current economy, we began to see more and more established businesses slowly disappear while many new local businesses didn't know how to get started and get their name in front of new customers that are a fit for their enterprise. Budgets are tight, and many businesses think that the first cut could always be in advertising... They are wrong! It's all about your return on investment from your advertising spend. It's about developing and utilizing synergies by connecting local businesses.  But, don't just take our word for it...

"Stopping advertising to save money is like stopping a clock to save time." - Henry Ford

 

Advertising Incubator, Local Business Search Engine & Community Campaign

Consistently seek Competiive Advantage and you will find it right here.  RelyLocal members enjoy the most comprehensive, local, turn-key Internet Marketing platform and services offered anywhere... and, at a price everyone can appreciate!  Our collective platform consitutes a true Hyper-local campaign for our own businesses and community economics in Costa Mesa.  

We are also a P4 GOOGLE PAGERANK, Online Advertising Incubator.  It's the one thing that every local business needs to leverage and help drive their overall advertising efforts - both online and off.  Utilize your RelyLocal Costa Mesa membership services as your strongest local foundation.  RelyLocal is in fact your lowest cost and highest return-on-investment online advertising spend available anywhere.  We can prove it!  Here are a few of the details on what we offer our members...

RelyLocal - Costa Mesa
Our web site is an integral piece of your entire local marketing solution. You simply choose a category (or multiple categories) in which to feature your fully-optimized business site, and we'll take care of entering all of your information; company description, logo, location, hours of operation, web address, email... even, videos, photos, banner ads and links to your Blog, Facebook, Twitter pages and other social media!  Our first goal is to drive traffic to your business - online and offline.  As a result, some customers will find what they need about your business directly on our site, while other customers will continue on to your site to get even more detailed information.  

Search Engine Results (Organic)
While our #1 goal isn't necessarily to get your business on "Page 1" at Google (please consider our minimal costs) - it actually DOES happen all the time!  And sometime very quicly as well, we might add!!  RelyLocal Costa Mesa currently has a "4/10", aka: "P4 Google Page Rank" with over 400 approved & relevant backlinks that we bring to your business.  Alexa.com has ranked us as high as the 12,337th most trafficked Web site in the United States (we fluctuate like everyone else depending on how much of and what type of Internet promotions we are runnning at  any given time).  In addition to the new customers that you will gain directly from RelyLocal Costa Mesa, you will also begin to see increased traffic and exposure on many other search engines and directories where you have less content than your RelyLocal site - usually free listings with minimal information provided nor meaningful leverage for your business.  With things like meta keywords and even the content on your page becoming less relevant to search engines (because it can be manipulated), your site being featured on trusted, well established sites like RelyLocal.com will increase your search engine rankings - just check out our member's rankings.  We will also consult with you to make sure you are getting the most out of all of your listings.

Social Media Ambassadors
Let us be your online ambassador - connecting you with our ever-growing network of "Loyal Locals" on Facebook and Twitter...

http://www.facebook.com/RelyLocalCostaMesa

http://twitter.com/#!/RelyLocalCostaM

Imagine - the next time you are holding a special event or offering a special promotion, you can reach hundreds (if not thousands) of qualified local customers with your message every time we make a post on your half... Instantly! (Try that with legacy marketing methods!) Plus, we keep things fun with "Featured Members", "Meet A Local Leader", promotions, contests, and giveaways designed to increase our fan base, while generating new exposure for your business in new markets!

Co-Op Local Advertising
If you have been in business long, you realize that without advertising, you'll never maximize your capacity and income.  You also realize that most advertising is extremely expensive and difficult to justify on your bottom line.  Let us compliment your current advertising plans and reach new audiences that you never thought you could afford. We pool the funds of active members in order to advertise with newspapers, billboards, television, and radio - even sponsor local events.  As an example, for a typical 60-second  TV or Radio spot, we will spend 30 seconds explaining what the RelyLocal campaign is all about, and how customers can support local business.  The second half of the ad will feature specific RelyLocal members who helped to underwrite the ads.  Each newspaper ad will feature the latest new members.  Each billboard will play up the grass-roots community feel while highlighting several members! ... All for a fraction of the cost of "going it alone!"

Local Coupon Marketing
Direct Mail Coupons mailing can be very effective, but are also very expensive considering the ROI.  While they do hit a lot of households, not everyone needs a muffler or likes Chinese food.  As part of your normal membership, you may feature up to five coupons each month (you choose the expiration dates & restrictions) for customers to print and use at your location.  As we continue to grow, we will also insert "highlight coupons" in the major mailings in the area to showcase all of the coupons available at RelyLocal.com.  This is a great incentive to entice new customers. Best of all, it's all included as part of your regular membership!

Cost Mesa Community Campaign
While we provide businesses and loyal locals with entrace window decals, bumper stickers, and t-shirts - it is about much more than just that "warm-and-fuzzy" feeling.  These tools are a small but very deliberate part of building an effective grass-roots campaign to support local business.  It is our way of making RelyLocal the new "Good Housekeeping Seal of Approval" for local businesses in the Costa Mesa area.  I can't wait until "RelyLocal Racing" apparel is available...... Let us know on Facebook if you would like that too!

Your Role - Our Partner!
RelyLocal isn't just about what we can do for you, it's about what you can do for your community.  At least 90% of your membership dues stay in the area to help grow our community campaign to reunite local customers with their local businesses.  We don't view our business members and web users as clients and customers, we view them as partners who help refer local business owners who are friends, colleagues and family!  Get involved, make a minimal investment in Costa Mesa, and you'll receive a lot more in return than just more clicks to your web site and inreased revenue.  We are here (physically) to help right here in the neighborhood - every day networking our with our Membership Partners.

The Most Cost-Effective Marketing in Costa Mesa

Your Problems, RelyLocal's Solutions

Problem #1: Sure, most small local Costa Mesa businesses can’t afford the thousands of dollars needed each month to advertise with newspapers, coupon packs, billboards, tv, radio - let alone hiring an internet marketing firm or find time to spend on social networking!  How can they possibly compete with national chains or established competitors?

Solution: RelyLocal is much more than just another online business directory and community campaign!  Think of us as your co-op advertising agency, internet marketing firm, and part-time sales staff - 'repping' for you in Costa Mesa all day, every day.  Just call me if you need us - We'll be there... "Costa Mesa Business is our only business!"

Problem #2: Many businesses already have a good web site, but nobody really visits or uses it.  They spend precious time and money for ongoing design, SEO, and expensive advertising that appears to produce no long-term tangible results.  Other businesses don't have a Web presence at all, and know that they are losing customers as a result.

Solution: If potential customers can’t find your web site or listings, they aren't likely to find your physical location, either.  We not only bring you new, highly qualified traffic directly from your listing on RelyLocal.com, but we also feed the search engines and other directories, increasing your overall online exposure and organic (free) rankings. See: www.Alexa.com and enter RelyLocal.com to see our 'U.S. Traffic Rank' for yourself!  We also have a current "Google Page Rank of P4" which ranks us amoung the top Websites in the United States with over 400 qualified backlinks - which is exactly what your Website needs right now @ only $25 per mo!

If you are a local business owner who would like to support or community campaign for Costa Mesa by partnering with RelyLocal, just get in touch or apply today!   We'd love to meet with you, and figure out even more ways that we can help your business prosper through these tough times!