Lowrey Organ established LIFE (Lowrey Is Fun And Easy) in 2002 as a response to a desire by Lowrey Owners to meet other music lovers and share ideas, tips, and stories. In part, this was accomplished by Lowrey’s annual Home Organ Holiday, where hundreds of Lowrey fans come together for a 3-day fun-filled event. The day we announced LIFE over 500 people joined within the hour. Seems everyone was looking for a way to continue the party.

Lowrey immediately saw that LIFE was also a way to give back to Lowrey owners by providing a Rewards program.  Members could earn points for doing pretty much everything they normally do in class, plus enjoy discounts through the Advantages program.  We could help our Members get more involved in their music making by playing in their local communities for charity and for fun.